By Claire Aitchison
Is it possible to write a book about social media with any chance of it not being out-dated before it hits the presses? This is the question I asked myself when I first heard of Mark Carrigan’s book: Social Media for Academics (SAGE 2016). In this case Mark has managed to do so and has produced a book about social media that is thoughtful, practical and relevant to his target audience – academics. Furthermore, the scope and the scholarly approach to exploring the whys and wherefores of social media for academics means this book is likely to remain relevant for quite some time yet.
Mark writes like an insider because he is an academic and researcher who is also an active and skilful social media user. Mark’s approach to social media is informed by his work as a digital sociologist and consultant. This means he is concerned not simply with how and what to do in the social media space; he is also interested in the social and personal functions of social media in higher education, digital scholarship, identity and engagement, and the implications arising from participation. Continue reading